I’ll never forget the look on my high school English teacher’s face when I turned in my final research paper at the end of the semester of my junior year. While my classmates wrote about the environment, politics, or social issues, I chose to write about Lady Gaga.

 

That's right. For my paper, I chose to take a deep dive into the effect Lady Gaga had on the pop culture landscape. I’ve always been fascinated with pop culture, and not just for the glitz and glam that covers the tabloids, but for how it influences our society.

 

While I didn't know it then, I've discovered that my fascination truly stems from the intersection of marketing and pop culture. The ability to craft a story through stellar branding and strategic marketing has become the connection between my passions and my career. I went on to earn a bachelor's degree in marketing, and I'm currently pursuing a master’s in mass communication, focusing on social media and digital strategy. 

 

I've spent my career helping brands build stories through social media and digital marketing. I'm passionate about creating relatable and influential content that has given organizations in the logistics, food/beverage, and CPG industries an online presence they're proud of.  

 

In a nutshell, I'm just a trendsetting, social media-loving, pop culture enthusiast driven by my desire to influence audiences through creativity and innovation. 

 

Oh, and I got an A on that paper!